Social Media Changing the Shopping trends

Social Media Changing the Shopping trends

Shopping can now be done on WhatsApp, Facebook, Instagram and Snapchat, where any user can buy or sell anything, whether it be baby toys or all kinds of vehicles.

 Online shopping small to big corporations 

You will be familiar with apps like WhatsApp, Facebook, Instagram and Snap chat. Of the 2.7 billion smartphone users worldwide, 1.3 per cent have all four or at least one of these apps on their phones. All four apps were created to make it easier for people to communicate with each other through the Internet. But gradually the main purpose of these apps changed. Now you can share photos etc on them, give updates about the smallest things that happen in your life, and most importantly, now you can also shop on them. Buttons have also been added, meaning now shopping along with entertainment. Interestingly, any user of these apps can buy or sell anything on the shopping section, whether it be a sharpener or an SUV car or a tractor. Users used on these apps (sec Hand) can also sell items. From the individual consumer (if he sells goods) to small and large companies are now paying attention to this section. That's why the shopping section of these apps is full of different types of products with both new and used items available.  

Social media easiest way for shopping 

 Companies are trying to reach consumers through their websites as well as their social media pages. They want access to every source where they can reach consumers. According to Statistician, in 2012, smartphone users spent an average of 2 minutes (approximately 1 minute) on social media every day. It is projected to increase by 2% in the year. If a person spends about 2 hours out of 2 hours on social media, any company will want to target customers where they spend most of their time. As a result, companies are now focusing on social media as well as e-commerce websites. Two-thirds of companies worldwide spend heavily on social media advertising, and they hire regular professionals to create separate ads for them. 

 However, the key question is how many customers shop through social media platforms? Statistician estimates that by the end of the year, about 1.6 billion people worldwide will be shopping online, and their numbers will increase with each passing year. But 4% of these users are those who shop from social media platforms while others prefer to shop from e-commerce websites. According to a recent report by Exchange for Media, Indians are more likely to shop on social media. About 5% of Indian smartphone and social media users not only shop on social media but also spend between Rs 1,000 and Rs 5,000 at a time. Shopping items range from household items to beauty products and clothing. 

👉 Trends of online shopping 

 A survey by Financial Express found that 5% of Indian users of these apps prefer to shop on social media. Given these circumstances, can it be said that Indian consumers are now opting for the online mode to buy products? Initially, when shopping online, consumers were hesitant about whether they would find the same product image on the Internet. In such cases, they were afraid to order cheap items so that their money would not be wasted if the item did not match the standard of the picture displayed on the display. In addition, customers used to click on the 'Cash on Delivery payment option when ordering so that the goods would be in their hands first, then the payment would be made. But as the shopping community grew, so did people's confidence in online products. 9% of consumers who shop online now pay online Yes, the number of people clicking on the cash on delivery option has dropped sharply. However, factors such as notation and lockdown have also played a role in the trend of online shopping and online payments. During the lockdown, Indians preferred to shop online (via e-commerce and social media apps), and this trend continues. 

 All of this indicates that the trend of social media shopping is growing rapidly, and in the next few years, a single app will make the user a "multi-taser", meaning that it will be possible to perform multiple tasks with a single app. ۔ In addition to shopping, more options may be added to these apps. Importantly, social media apps have made the user both a buyer and a seller. They are also providing one-click consumer entertainment and shopping, and the day is not far when the 9% figure will change to 5%. The future of shopping is social media shopping.