When you venture to know the world of digital marketing, many new concepts are not always clear. Surely you have read or heard concepts that can lead to confusion. For example, is a digital marketing and e-commerce the same? The answer is that no one is focused on communication and the other on buying and selling operations through the internet. But, let's get to know these interesting concepts a little more.
What is digital marketing?
Many terms refer to digital marketing or internet marketing. It is also known as e-marketing. It is based on the use of electronic media to carry out marketing activities, to achieve the objectives that have been foreseen. Furthermore, it can also be defined as Online Marketing or Interactive Marketing. Digital marketing uses information and communication technologies (ICT) to achieve marketing objectives, which will be developed based on:
External campaigns: digital television, internet surveys, mobile phone communication programs ...
Internal campaigns: with data management, content analysis … and when it comes to a commercial transaction we would speak of electronic commerce or e-commerce.
The client receives on his mobile device the product that we have in our company and that he receives through ICT. Thus, you can see the characteristics of the offer that will help you in making purchase decisions. Once the purchase is formalized, the distributor receives the purchase order and the customer can pick up their order, or it will be delivered to their home address.
What does e-commerce mean?
E-commerce consists of the marketing and selling of products or services over the Internet. In short, it is based on taking a step beyond traditional commerce and transferring it to the Internet, but with specific aspects such as logistics, means of payment or legal aspects. Therefore, the definition of e-commerce would be the distribution, sale, purchase, marketing, and supply of information about products or services through the Internet.
E-commerce is based on an online platform. Its implementation in the company is important because there is a lot of competition that can easily attract the attention of your customers, but also because it is easier and more comfortable for purchases and payments. Going ahead and offering this service is an added value to your company that will help many customers prefer you.
Where to learn about digital marketing and e-commerce?
Today there is a lot of information washed out on the Internet. But, as a general rule, they do not offer you a clear vision of what you need to launch the necessary operations that make your online business proliferate. A master's degree in digital marketing and electronic commerce provides
you with this knowledge so that, if you are thinking of dedicating yourself to this profession, you can do so with all the guarantees.
A good master's degree in digital marketing will provide you with the necessary tools to coordinate all e-commerce actions (personal selling, advertising, promotion, public relations, sponsorships or direct and interactive marketing, all through the internet, that is, online).
Advantages of online commerce over traditional
The messages you send to your clients will be adapted to each one, so your time and money will not be wasted on inappropriate channels, such as teleshopping or catalogue sales. And you will also know first-hand the reactions of your customers because there are a series of specific digital marketing tools that measure the impact of your actions on the network and how your audience receives feedback.
Through the strategies related to the development of the company, social media or positioning in SEO and SEM, you will promote the full potential of your company on the internet, through digital marketing.
On the other hand, when buying and selling by electronic means, e-commerce allows you to buy and secure transactions, to increase sales and trust between the company and the client.
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