How to Generate High Quality Leads for Free with LinkedIn

 

How to Generate High Quality Leads for Free with LinkedIn

Generate LinkedIn Leads:

As a B2B company, getting leads is an important part of increasing sales.

As a B2C company, you can take a very general approach, but with B2B, your clients are very niche.

Most often, these will be people with their businesses. One of the best places to go to target these types of people is LinkedIn.

With any type of targeting, you need to have a solid plan for backing up. Generating leads from LinkedIn is a multi-faceted approach and you may need to be aware of multiple things.

Here are some ways to generate free B2B leads from LinkedIn.

Creating a profile

How to Generate High Quality Leads for Free with LinkedIn

LinkedIn was created to connect with people professionally. To connect with people in your same industry and people in other industries, LinkedIn is designed for both.

But in the end, it's just like any other social media website. People judge you based on your profile. It's okay to miss a follow request or friend request from that person on Instagram or Facebook, but with LinkedIn, it can lead to missed business opportunities.

Your profile is one of the most important factors that will help you get leads on your platform. When you send a request to someone on the platform, you'll see a notification showing your profile picture, title, and message.

 

LinkedIn is a very professional platform. That is, some informal standards must be observed. The basis is to get a good profile picture and write a good profile summary.

Take a good profile picture

How to Generate High Quality Leads for Free with LinkedIn

Display photos should look neat and professional, so you can spend extra money to get a good photographer. Good photos can lead to good commerce in the future.

Write a summary of your profile

When others receive an invitation from you, they usually follow the funnel. They first check if you look professional in your photos. Then they look up your summary and if you're still interested, check your entire profile.

 

It is fair to assume that someone who has reached the bottom of the funnel is likely to accept your request and start a conversation with you.

Let's focus on the second part, creating a summary.

When it comes to writing a summary, here are some basic tips.

Keep the language simple.

Please write in the first person.

Keep the tone friendly (and professional at the same time).

Keep in mind your target audience (departments that target sales, management, and technical people).

Include your achievements in your bio.

This isn't a surefire way to get people's attention, but it's a great introduction with all the elements that increase your chances.

In its summary, you can see how Microsoft covers its purpose in a well-defined way. Please note that another paragraph is also included to show how it helps you and your organization.

The most important thing here is that you need to know your target audience. Instead of taking a general approach to everyone, it's a good idea to narrow your goals and focus on better results.

Talking about your general profile can include all other details such as education, experience, skills, approvals and more.

Title

LinkedIn offers a unique feature called headlines. It will be placed next to your profile picture and your name. Also, traditionally, people write the current company associated with their current job title.

 One of the mechanisms is as follows. ‌ Suppose you're trying to target the CEO of a small business. Today, CEOs generally like to talk to people who have some power and influence. So it's better to write your title: XYZ's ‌CEO‌ . This allows you to get a connection faster.

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You can also combine words and sentences to get the attention of others.

Creating a profile page is one of the key steps to getting a free B2B‌ lead. LinkedIn profiles play an important role in generating B2B leads.

LinkedIn group

Perhaps one of the best places to get free leads on LinkedIn is from the group. There are different groups on the platform, with people with similar interests, skills, and needs.

 It helps you in two ways: it helps you keep up with all the latest events in the industry. Therefore, in a B2B setup, you can use it as a source to know what your customers want.

Then there is a list of potential clients that exist in the group. The more people there are, the better. By connecting with others, you will find someone to buy your product, or they may know who to do so.

Overall, the network plays an important role in leading sales, and the LinkedIn Group is helping to do that.

Another good thing about the group is that you can avoid explicit promotion. You want to sell your product, but just promoting it on the platform doesn't buy it. Groups allow you to participate in a variety of conversations that help you resolve queries and build trust.

 

This reliability helps the indirect promotion of you and your product.

Which group would you like to join?

Now that we know the importance of groups, the next thing we need to know is which group to join.

Many groups can join LinkedIn, but a good rule of thumb is to look at them from the customer's perspective. Put yourself in their place and see what questions and requirements they have.

Now that you have a list of queries, you need to find the exact group that corresponds to these types of queries.

You can join up to 50 groups, which is enough. You can find groups by simply searching for the keywords in the expected query, and LinkedIn will deliver the query from the post.

You need to see the group description and who is in it. If your sales reps dominate the group, you will sometimes be spam. In addition, other important factors are demographics and group strength.

If the group provides the ability to add links (which is rare unless you provide content to answer the query), that's fine. If not, don't worry. These groups tend to focus on having a good conversation.

These conversations will later be translated into good relationships and more likely to be translated into better sales.

 Utilize the company profile

People focus too much on optimizing their profiles and not on other sources of leads. One of these methods is to take advantage of your company's profile.

Apart from your profile, brands often use their profile page. You can use your brand's profile to interact with other brands and communicate with each other on the platform.

What matters is the fact that you don't just advertise yourself to win leads. More importantly, build a network that guarantees more running leads. Therefore, it doesn't matter if you can't share the link about the product.

Another use for company profiles is that they can be effectively used for outbound marketing. All other methods on the list are platform-centric inbound marketing.

To implement outbound marketing, you can share your LinkedIn page links to your website or other social media platforms such as Facebook and Instagram to improve connectivity and increase traffic (especially business-oriented people.

Profile optimization

Like your private profile, you should make your company profile look professional. After all, it's the face of your company. Make sure it reflects all the best quality of you and your company.

Notice how Microsoft created the title of the LinkedIn page.

Let's start with a photo. You need to upload a photo that accurately describes your brand. In many cases, you choose to upload your company logo.

The Products and Services tab is available. Here you can upload links, product/service descriptions, and more.

Here is a summary. The summary should be kept concise, focusing on what you have to provide and what you want from others. You can add your company's performance to your mix to make it more attractive.

Other ways to use LinkedIn

Create a blog post. You can write general posts that help your readers and informative posts related to your product.

Ask the employees of the company to add the company to the profile description. This will allow the people they interact with to check out about your company.

Please use Slideshare. Slideshare is a presentation sharing website purchased by LinkedIn. You can use Slideshare to promote your product more effectively on your company's profile page.

Another way to take advantage of LinkedIn is to use your voice. Ask your LinkedIn followers to leave a letter of recommendation for your product or service. These introductory texts are also available on the website.

Content marketing

People are so focused on building connections that it's easy to forget that you can share content using LinkedIn.

No matter which platform you choose to win leads, content is always an important factor. Content acts as a great banking platform. You can show others that you want to contribute to the platform and help their questions. If you're generating organic visitors, make sure your content is SEO-optimized. Because, in the end, users look for what they are getting from you.

You can start by sharing your article or share someone else's article. The important point is that we need to address some issues and provide solutions. On your side, you can search in groups for the usual problems people face, do research, and write high-quality posts about them.

For example, here's how Neil Patel uses LinkedIn as a platform to share articles:

You can also take advantage of LinkedIn's Pulse to share your vanity press content with your audience using your content aggregation tools.

Effective storytelling

As I said before, LinkedIn can be a great platform for anyone who wants to answer their questions. Text-based content is a good option if you can do it in the form of video, but it will be better for your business.

Videos can be used effectively to connect with others. You've probably seen a surge in people making bite-sized videos for Facebook lately. You can post a storytelling video to LinkedIn using the same technique.

People want to know the solution. They will find it more comfortable to know that they are not the only ones facing a problem, but that there are people who have succeeded in solving it.

As you can see in the views and comments, these types of posts usually get high engagement. The more LinkedIn finds your article attractive, the more it suggests to others.

Be sure to do a keyword search for trend queries first. There must be a background of what you are talking about and a solid background. Otherwise, people will be confused and the engagement rate will drop significantly.

Keep up with new connections

Getting a new connection is only part of the equation. Another important aspect is that you need to keep up with them. Discuss and interact regularly.

It's important to note that you shouldn't talk to them just to get sales from them. With new connections, we need to focus more on building strong relationships. Ask them questions, ask questions, and share related articles and infographics.

Once you have a good relationship, you can probably schedule an official appointment with them to market your product!

Or you can take advantage of good connections to help you get more connections. With the right investment of time and effort, this is a win-win situation.

I like leads

When it comes to content, we talked about two important things: text-based or video format.

The common purpose of both media is to gain more engagement through comments, likes and sharing.

These metrics provide a quick idea of ​​how well-shared content works on the platform, but I'm not sure if those people are checking your profile and your information. ..

From the list of people who like the post, you can get a pool of individuals who may share aspirations and interests like you. You can then scrutinize the list of people and try to connect individually.

Use lead magnets

When people first encounter your brand, very few are involved in direct sales.

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Often you need to convince people why your product is good and why it can solve their problems. This mailing list is often useful. You can keep a list of people who are interested in the content you are offering and may be interested in checking out your product.

You can use this to see which groups of people you can target. Not only that, but you can also promote other content and future product releases.

Make sure you provide some solid content to help them. Since you are asking them for their email address, you must provide content that makes them feel that your offer will help them in some important way.

Conclusion

With proper use of LinkedIn, you can get fruitful leads. LinkedIn helps you reach out to potential business-minded people, both B2B‌ and B2C.

Especially for B2B, LinkedIn should be part of your plan when it comes to getting leads. ‌Therefore, we have described some of the basic and free methods you can use to earn B2B leads on your platform.