Who is Marketer - and how to earn online?

A marketing specialist is a generalist who promotes a company's products and services. He studies the tastes of consumers, evaluates the positions of competitors and, based on this data, creates unique offers. The better the marketer does, the more profit the business gets. Therefore, a conscientious specialist will earn decent money and in a couple of years can grow to a top manager.

What are marketers:

Marketing is a broad specialty, which is divided into at least six areas. Each profession has its own specifics and opportunities for growth. 

Internet Marketer:

Promoting goods and services online is the main task of an Internet marketer. This specialist must understand contextual and targeted advertising, navigate analytics, know the specifics of various social networks and media platforms, set up mailing lists in instant messengers, mail and sms. Since there are many responsibilities and they all require specific skills, medium and large companies have a marketing director who manages narrow-profile experts. Few people manage to perform all the duties effectively, and the larger the business, the more work, so this position usually exists in small businesses.

SMM marketer:

Social media is the main sales channel for many businesses. Therefore, an expert who understands the features of different sites and understands how to convert posts into money is needed in almost every company. The task of an SMM marketer is to attract customers with the help of advertising and the right content. Therefore, such a specialist should be well versed in targeting settings and analytics. Often an SMM marketer works with a content manager, although he usually knows the basics of Photoshop and can write a sales copy.

Email Marketer:

Email is one of the most popular channels for communication with consumers and sales. An email marketer is responsible for the effectiveness of newsletters and the profit they bring to the business. This job is at the intersection of editing and analytics, because you need to come up with an interesting text and send it to the right audience. And then analyze the result of the mailing and think about how to make it more effective for the company. A/B tests, email design experiments, and calls to action are the daily routine of an email marketer.

Content  Marketer:

Today, all businesses create content on social media, blogs, media, podcasts, newsletters, and YouTube shows. The task of a content marketer is to make sure that all these texts, videos and graphics affect the company's profits and customer loyalty. Often this position is filled by editors and producers who understand trends and know what will hook users. At the same time, a content marketer must understand analytics, because without numbers it is impossible to evaluate the effectiveness of creative work.

Product Marketer:

IT companies that develop digital products have introduced a trend for product marketers. These are specialists who work closely with the development team and help make the product in demand on the market. The position is interesting, because you can influence the result of the business, but also responsible. Therefore, a product marketer should be well versed in market and competitor analysis, communications, strategic positioning, development, implementation of new features and increasing demand. 

Marketing Analyst:

Numbers and analytics are an important part of commercial success. Therefore, IT companies, start-ups and businesses that strive for multiple growth hire marketing analysts. These are specialists who work at the intersection of mathematics, programming and marketing. They understand what data is important to the business, where to get it, and how to interpret it. In their work, they are helped by knowledge of advertising tools, the basics of SEO optimization, HTML and CSS, R, DAX and Python languages, data visualization and experience in creating end-to-end analytics.