If you are one of those people wondering what SEO is, this article can answer your questions. If you are also thinking about how to do SEO, don’t worry because this is a guide on what and how to do SEO.
What is SEO?
SEO is a concept used on websites that want to be easy to find by people using search engines like Google. For those who are familiar with SEO, the technique of how it works is not complicated. SEO professionals use words or phrases ( keywords ) that are relevant to what their website has to offer. Some say this is a kind of quality control for websites.
For people who still don’t fully understand what SEO is, you need to understand what it can give you. Using SEO can give you a lot of quality search traffic. For example, good SEO will attract people who are looking for the product or service you offer. And once your website is established as a reliable and orderly source of information, more and more people will come to your website. When Google finds this, it will increase the rank of your website.
SEO is most commonly seen and used in Google search and usage. And just because it’s so focused, often most aren’t familiar with what SEO is.
For those new to SEO, you should understand that there is a lot to focus on in the world of SEO. One of them is Google's algorithm which is still trying to figure out everything.
Another simplified way to understand what SEO is is to understand its origins. SEO is a marketing discipline. This is important so that what you do for marketing is efficient and effective. With SEO, you can send a lot of quality search traffic to your website that could be customers or clients. And of course, those who have tried SEO can say that it is a technical task. Your SEO practice must be efficient and unique to be able to compete with other companies that also use SEO
The world today revolves around the Internet. Everything you can find here. With search engines like Google, searching is as simple as typing in the search bar. Search engines help a lot, but how the heck does this happen? It's simple — it's because of search engine optimization, or SEO — but what is SEO?
If you are one of those people wondering what SEO is, this article can answer your questions. If you are also thinking about how to do SEO, don’t worry because this is a guide on what and how to do SEO.
What is the SEO concept?
SEO is a concept used on websites that want to be easy to find by people using search engines like Google. For those who are familiar with SEO, the technique of how it works is not complicated. SEO professionals use words or phrases ( keywords ) that are relevant to what their website has to offer. Some say this is a kind of quality control for websites.
For people who still don’t fully understand what SEO is, you need to understand what it can give you. Using SEO can give you a lot of quality search traffic. For example, good SEO will attract people who are looking for the product or service you offer. And once your website is established as a reliable and orderly source of information, more and more people will come to your website. When Google finds this, it will increase the rank of your website.
SEO is most commonly seen and used in Google search and usage. And just because it’s so focused, often most aren’t familiar with what SEO is.
For those new to SEO, you should understand that there is a lot to focus on in the world of SEO. One of them is Google's algorithm which is still trying to figure out everything.
Another simplified way to understand what SEO is is to understand its origins. SEO is a marketing discipline. This is important so that what you do for marketing is efficient and effective. With SEO, you can send a lot of quality search traffic to your website that could be customers or clients. And of course, those who have tried SEO can say that it is a technical task. Your SEO practice must be efficient and unique to be able to compete with other companies that also use SEO.
SEO Aspects
SEO Aspects
There are many aspects of SEO that cannot be simply learned. These aspects are as follows:
Technical - This refers to website fixes and requires proper knowledge of programming and handling throughout a website.
Tactical - This in turn refers to the proper use of techniques that will enhance and increase the rank of a website. This includes the effective placement and use of keywords on the website.
Social - a great way to attract search traffic, this aspect refers to the promotion of your website.
Reporting - in other words, this is the measurement of how effectively you use the techniques
Content - the most important aspect of SEO, all the previous aspects cannot be done without your website. All of this should revolve around the content of your website.
Content: The Most Important Aspect of SEO
Before you can understand what SEO is, you need to start with content. Content is any content of a website. But the content used in SEO can be said to be high in quality. It has a story to tell about the subject. By doing this it will be able to attract the reader's viewers. There are a variety of content, text, images, videos, audio, and even presentations.
The primary use of content is to convey important, clear, and available information to the audience. And when it comes to SEO, it's almost like this, but instead of being for the masses, the content is only for a select group of individuals who are the focus of attention.
In the world of SEO, the most important thing to do is to make the content meaningful. It should be accessible and full of valuable information. It should be more communicative compared to other websites. And of course, the content should be trustworthy, high quality, and engaging to readers.
Content is the most important aspect of SEO, it is also the driving force behind all other activities. Because of this, it will be discussed even more in-depth when it comes to the basics of doing SEO.
How Does SEO Work?
At first glance, it seems easy to learn how to do SEO. But it is too complicated if you study it. Search results depend on Google's analysis of all websites that are relevant to the search. This is how it happens: Google or any search engine sends crawlers that travel and retrieve information about all the content it passes through and returns it to their database. There are over 200 factors that Google bases on when choosing the best website or webpage.
When a website passes and dominates this review, it will rank higher on the search engine results page where all the important websites based on the search query can be found.
If done correctly, the website that uses SEO will always show up in searches related to its content. As a result, they are easier to find and this website is more recognizable.
Before proceeding, here is a summary of what SEO is: It is the way to make your website easier to find by creating valuable and luxurious content that will pass and take the lead in the analysis that Google does.
Now that you know what SEO is, you also need to understand why it is important in today’s world.
What is SEO: A Guide on How to Do SEO
What is SEO
The world today revolves around the Internet. Everything you can find here. With search engines like Google, searching is as simple as typing in the search bar. Search engines help a lot, but how the heck does this happen? It's simple — it's because of search engine optimization, or SEO — but what is SEO?
If you are one of those people wondering what SEO is, this article can answer your questions. If you are also thinking about how to do SEO, don’t worry because this is a guide on what and how to do SEO.
Why Is It Important To Do SEO?
The answer to why it is important to do SEO is simple. This is because if you do not do this, the website you are managing will expire. For everyone, companies, and others who are trying to use the Internet to grow more and shine, SEO is the most important way to thrive.
If you think about it, if you have a question that needs to be answered right away - like “What is SEO?” - The fastest and most effective way to get you a sensible question is to use Google to search.
And when you have searched and the results come out, you will always choose the one that comes first. The answer that Google ranks as the first and best answer based on their analysis.
Now, imagine that all of this has happened, but now what you are looking for is related to the product or service that your company offers, or is related to what is being discussed on your website. If you do SEO well, your website will come out and get attention.
This is what proper SEO can provide.
Anyone with a website needs to know what SEO is. Before we move on to how to do SEO, let’s first focus on some of the reasons why SEO is used.
Why Use SEO
Listed below are some of the reasons why most companies and businesses use SEO nowadays.
More people will look at the website
The website is easier to find
Establishes credibility
Brand promotion
Investing for the future
Worth it when it comes to marketing efforts
Easy to measure
Better website experience and usage
Increasing audience reliance on search engines
Only a few have mentioned the many reasons why SEO is used, but for beginners when it comes to SEO, this is enough as a start.
The Basics of Doing SEO
The Basics of Doing SEO
Now that you have been given the basic information about SEO, it is time for you to learn how to do SEO. As mentioned earlier, all the important things in SEO revolve around content. This is because the content of your website will dictate who and how many will go and stay to give this webpage time.
Always remember that the most effective way to attract website visitors and search engines is to have good content like these: blog posts, guides, infographics, videos, images, etc.
Aside from the content that surrounds and underlies a webpage, here are other important aspects that need to be focused on when doing SEO:
Keywords - These words or phrases make it easier for search engines to find your website. Keywords are the basis for discussing your content.
Title tag - The title tag on your web pages will tell readers, as well as search engines, what the webpage is about. It's short and the keyword/s related to that webpage will often appear.
Meta description - this is a brief description of what the webpage contains. Some say it no longer matters when it comes to Google analysis, but some SEO practitioners still use it.
Putting and editing the title tag and meta description is much easier when you use WordPress.
Header tags - These are used to divide the content of a webpage. This is so as not to make it difficult for the reader and the search engine to read
Image Name and ALT tags - When you use images on your website, make sure their names are also correct, also adjust the keywords for it and the alt tag.
Internal links - A great way to help search engines become more familiar with your website is to use internal links that connect your web pages.
Link building -These are the activities that will result in other websites linking to the website. This can be compared to having more votes for your website as the best source of information for this keyword.
When it comes to link building, these are the types of links you will learn:
Organic links - These are the best kind of These are links that you do not have to ask for from other websites.
White hat - These are great links caused by good SEO.
Black hat - These are bad links caused by using unfair SEO techniques. This can be compared to spam.
It is not easy to build natural links. Often to get them started, they send guest posts to popular blogs and get you to link back. And of course, creating high-quality content is a few of the different ways that can help with link building.
SEO Don'ts
Now that you have an idea of how to do SEO, you also need to know what the do’s and don’ts of the world of SEO are.
aaaOne of the most important parts of knowing what SEO is is using keywords in the content. Don't overdo the keywords on your website. The main purpose of SEO is to provide sensible and luxurious information to the people who are looking for it. If you just pile up keywords on your webpage it will do nothing and turn away potential readers.
Do not rush. The result of SEO is not instantaneous, it will gradually grow. Remember that SEO is an investment. Once you have reached the top of the search engine results pages, here you will feel the beauty of using SEO.
Don't duplicate content. Make sure the contents of your website are always original. Having content that can already be found on another website doesn't help.
These are just three of the many things not to do in the world of SEO. There are many do's and don'ts when doing SEO. There is also a lot to focus on to improve the SEO you do. Not learning the entirety of SEO in a day or a week. Learning what SEO is and how to do so for a long time especially since it is always changing.
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